New Products -- Minardi Smart Luxury -- coming March 1!!!

 

MINARDI LUXURY COLOR CARE COLLECTION
FINALLY ELEVEN PRODUCTS THAT MAKE A PROMISE... And Deliver On That Promise

“To offer salon professionals the finest collection of luxury color care products which will enable them to take back the retail business which has been lost to consumer retailing.”

BETH AND CARMINE MINARDI believe that the difference between ordinary hair color and extraordinary hair color is like the difference between polyester and cashmere.  And, they know how to make the difference.  The MINARDIS understand that unless the hair remains strong, hydrated and shiny, no hair color or hair style can look its best.  That's what MINARDI LUXURY COLOR CARE is all about.
MINARDI SMART LUXURY ^TM COLOR CARE..............  Because Not All Hair color is Created Equal
MINARDI SMART LUXURY ^TM  COLOR CARE is the first professional-only hair care collection based on the hair's color-specific needs.  While color fade is always a concern, the bigger issues include fortification, hydration and protection. 
Tested for two years at MINARDI SALON (one of the most demanding hair color salons in the world), each product in the collection pampers and protects color-treated hair by delivering a measured dose of protein and moisturizers specific to the type(s) of chemicals used to create a client's color. 
The eleven products in the collection contain the finest quality, most effective ingredients.  None of the vegan based ingredients were tested on animals.  MINARDI WASHES (shampoos), gently yet effectively cleanse the hair with a burst of gentle lather that rinses completely without stripping color.    MINARDI AFTER WASHES (conditioners) restore the hair's moisture and protein balance to an ideal state.  MINARDI PRE-WASH, an enitrely new conditioning treatment approach with numerous uses and retail applications.  MINARDI COLOR CARE STYLING PRODUCTS, specifically designed to minimize color loss, by utilizing naturally derived vegan starches in place of the overuse of co-polymers and/or harsh alcohols. All products protect against fade and boost color to its maximum brilliance.
 FOR HAIR TREATED WITH SEMI-PERMANENT or DEMI-PERMANENT HAIRCOLOR